Tourism, the new VisitSicily portal is online. Musumeci: “Sicily a tourist destination all year round”

New graphics, additional content, use designed for mobile devices. The new version of VisitSicily is online (www.visitsicily.info), the official tourist portal of the Sicilian Region. The site has been redesigned both in terms of graphics, with a more modern and elegant design, and navigation, made simpler and more intuitive and created in a “mobile first” key, that is, optimized for smartphones and tablets. VisitSicily is also available in four languages: in addition to Italian and English, also French and Spanish. A valid support both when choosing the travel destination and during the holiday, like a real pocket digital guide.

«With the new portal – underlines the president of the Region Nello Musumeci – we align ourselves with the tourist offer of other Italian and foreign territories. Now we have an even better, modern and agile tool, which allows those who want to come to Sicily to choose well-known and lesser-known destinations, discover beauty and culture, traditions and flavors, with lots of service information useful for planning the trip. We tell tourists about and propose our Island as a destination that can be enjoyed all year round and not just in the summer season ».

“The new version of VisitSicily puts us in step with the times – adds the regional councilor for tourism Manlio Messina – updates the official online tourism promotion tool for Sicily and plays a fundamental role in the communication and territorial marketing of the whole island. . A further step that the Sicilian Region takes to favor the incoming and recovery of the sector in the post-Covid era ».

The new portal was created by the Regional Tourism Department thanks to the resources of the Fesr Sicilia 2014 – 2020. The restyling, through a public custody procedure, was carried out by the IT company Inera Srl of Pisa, specialized in the creation of portals for tourism for regions and territories.

The contents of the portal have all been revised in language so as to standardize the storytelling of the beauties to be discovered on our island. In addition, over 100 new contents have been produced regarding attractions, places, flavors, curiosities, traditions and itineraries. All the contents have been georeferenced for a presentation on a map and have been organized according to a new rationalized classification both to meet the needs of tourists and for territorial promotion purposes. About 400 new photographs have been added. The internal search engine has also been enhanced to allow tourists to immediately find what interests them. Both the graphics and the contents have been designed and created in a “seo friendly” key, that is, to be easily indexed by search engines and shared on social networks.


THE “HOLIDAY THEMES”. The VisitSicily portal offers the user various “holiday themes”, presenting Sicily as a territory to be discovered not only in summer, but in every season of the year:

Outdoors: activities for an active holiday to live in contact with nature;

Art and culture: all the artistic and cultural heritage of Sicily;

Villages: small towns where you can discover landscapes, traditions, flavors, history and culture of the area;

Hinterland: the little known heart of the island, mountains, woods, snow;

Families and children: attractions, itineraries and experiences tailored to children;

Sea in Sicily: all the contents concerning the seaside resorts, among the most important tourist attractions of the island;

Flavors not to be missed: food and wine, flavors, recipes and typical products;

Spirituality: location for those who want a holiday away from crowded places and everyday stress;

Spa and wellness: places and activities for a totally relaxing holiday;

Territory: a large collection of articles and exclusive proposals;

Tourism commitment: places, stories and characters that tell a Sicily that does not give up;

Traveling you learn: dedicated to schools, education and teaching.

THE HOMEPAGE. After the service and menu links, the VisitSicily homepage opens with a panoramic banner on the territory that will be changed according to events and seasons. Immediately after, the invitation to use the search engine in order to find the ideal content according to your tastes and needs. This will be followed by a space for promotional videos, such as that of the “SeeSicily” project. Scrolling further, the homepage alternates horizontal spaces with sections organized with cards for the presentation of articles, events, attractions, itineraries and locations.

The main menu allows direct access to the following sections: Discover the Territory (a submenu allows you to navigate through the peculiarities of the Sicilian territory, from the localities to food and wine, from villages to Unesco sites and all the attractions); Vivere la Sicilia (presents an opening on the travel themes in which the contents were organized); Experiences & Itineraries (proposals of experiences and itineraries that can be filtered according to the themes); Events (search page and use of events); Before leaving (how to get there, links, contacts, brochures, security measures relating to Covid-19 and all useful information for tourists); See Sicily (all the information on the tourism promotion plan of the Sicilian Region).