PNRR, towards tourism 4.0: here are the measures and objectives

The new PNRR2 decree implementing the PNRR, and published in the Official Gazette on April 30, 2022, deals with providing for measures to implement the guidelines of the National Recovery and Resilience Plan also in the field of tourism. In fact, the road to take is increasingly that of tourism 4.0.

Each measure requires compliance with a time schedule aimed at its implementation: let’s see the details.

PNRR2, bonuses for tourism businesses and travel agencies

The PNRR2 is concerned with modifying the allocations relating to bonuses for companies in the tourism sector, and in particular establishes that “the resources allocated to the tax credit for the digitization of travel agencies and tour operators, […] equal to 98 million eurosare intended to increase the financial endowment of the tax credit by 80% and the non-repayable grant in favor of tourism businesses for the redevelopment of structures “and that” the amount of 100 million euros […] it is also used to finance the applications submitted for admission to the aforementioned tax credit for the digitalization of travel agencies and tour operators “

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Tourism 4.0, the measures

The NRP also provides for measures for the tourism sector. This is a reform and three investments which, according to the Mitur report, fall under the all-encompassing item “Tourism 4.0”.

Among the objectives of the reform:

  • to innovate and digitally connect the country’s tourism offer and promotion through the creation of a unique and integrated digital platform (the so-called “Digital Tourism Hub”), capable of balancing tourist flows by investing in sustainable tourism, cultural heritage and landscape;
  • strengthen the competitiveness of tourism businessesthanks to the sustenance of investments aimed at eco-sustainable redevelopment and the improvement of the standards of hospitality services as well as the increase in the integration and unification processes between companies aimed at improving the quality of services, reducing the “diseconomies” due to the fragmentation of sector;
  • encourage the birth, growth and development of the sector by sustaining the competitive capacity, resilience and development of tourism SMEs through digital innovation and the use of new technologies by operators;
  • support the green transition of the tourism sector in order to support and accelerate the reduction of the environmental impact of tourism activities and services.

About the investmentsthese are divided into three items:

  1. competitiveness of companies in the sector for a total value of approximately 1.8 billion;
  2. support of initiatives linked to major events with an allocation of € 500 million;
  3. creation of a national portal dedicated to tourism with an allocation of 140 million euros.

PNRR Decree 2, the news in the field of tourism (articles 38-40)

Among the new implementation, we find in Chapter VI the measures (to be implemented) in tourism.

Digitization of agencies and Tour Operators (art.38)

Regarding the digital transformation that affects and impacts on tour operators, the financial resources for the implementation of the M1C3 project line and the amount of 100 million euros allocated, are also intended to finance the subsidy applications presented by travel and tour agencies operator.

Guarantees for financing in the tourism sector (art.39)

Regarding the guarantees for financing in the tourism sector, in the so-called PNRR2 implementing decree it is established that «the management board of the Fund operates even pending the adoption of the risk assessment model adequate to the economic and financial specificities of tourism companies».

The special section is aimed at facilitating access to credit by hotel companies, structures that carry out agritourism activities, as defined by law no. 96/2006, and by the relevant regional regulations, din open-air accommodation facilitiescompanies in the tourism, recreational, trade fair and congress sectors, including bathing establishments, spa complexes, marinas, theme parks, as well as young people up to 35 years of age who intend to start a business in the tourism sector .

The guarantees can be issued on single loans or on loan portfolios aimed at:

  • energy redevelopment and digital innovation interventions, in compliance with the principle of “do not cause significant harm“Referred to in the Communication of the European Commission 2021 / C58 / 01;
  • ensure the business continuity of companies in the tourism sector by guaranteeing the liquidity needs and investments of the sector.

Major tourist events (art.40)

Still from the perspective of Pnrr, the objectives are:

  • Increase the number of cultural complexes restored and made accessible to create valid and qualified tourist and cultural alternatives to the more well-known ones;
  • open and make new parks and historic villas accessible;
  • increase the employment of new qualified personnel for the management of the new tourist offer;
  • enhance minor sites and the so-called “tourism in the suburbs”

All in view of the celebrations of the Jubilee of the Catholic Church to be held in 2025.

All the opportunities

We recall that in the Pnrr the measures aimed at the development and improvement of the tourism sector amount to approx 2.4 billion euros; funds that can provide a decisive incentive to invest in the Bel Paese.

There are three main guidelines:

  • environmental sustainability
  • innovation
  • digitization

identified by the Government in order to raise the quality of the tourist offer Italian and consequently increase the competitive capacity of the companies in the sector. The main actions to be implemented undoubtedly include the improvement of accommodation facilities and related services, greater usability of the tourist heritage; credit support for the sector and tax incentives.

The data

Wanting to translate the previous data, here we see how the digitization of agencies and tour operators amounts to 98 million; support for the birth and consolidation of SMEs amounts to 358 million; the revolving business fund for business support and development investments to 150 million; the enhancement, competitiveness and protection of hospitality assets at 180 million.

In short, many “delicious” opportunities between now and 2026 wanting to seize them and for those who work in the supply chain.

The hub of digital tourism

Between the measures the hub digital tourism: this is the web platform capable of connecting the entire tourism ecosystem. In practice, Italy aims to enhance its tourism heritage thanks to the use of data analytics and artificial intelligence and above all to digitize the offer, supporting the tourist / user in the optimal planning of the trip.

The goal of the / hu platform is to «allow the integration of the entire tourism ecosystem made up of tourism operators, companies and institutional stakeholders in order to innovate and digitally connect the country’s tourism offer and promotion».

Nonetheless, it is planned to enrich / expand / improve the services offered and support the tourist’s choices in planning the destination and travel.

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