Manageritalia Veneto and Ciset, Milan-Cortina four-year plan for tourism relaunch

Manageritalia Veneto and Ciset, with the private and institutional stakeholders of tourism at the regional level, today presented Manager & Turismo ‘Young people, companies, work: the Veneto towards Milan Cortina 2026‘. This is a four-year plan to contribute to the relaunch of tourism in the post-pandemic to arrive prepared for the Milan Cortina 2026 appointment.

Manager & Tourism” enhances the dissemination of managerial culture and research to contribute to the growth and professionalization of the vast world of activities related to work, in and for tourism. Human capital and in particular young people are at the center of the planned actions, because the future of tourism in Veneto and in the rest of the country depends on their preparation and involvement. For this reason, the research and analysis activity also focuses on the choices and professional development paths of young people to improve and modernize the current hospitality system.

Lucio Fochesato, president of Manageritalia VenetoOpening the meeting he stated: “This is our contribution to the territory characterized by the ability to develop relationships, team up and make things happen, as is the habit of managers and of our organization. It is no coincidence that we do it in close relationship with all public and private actors. We focus on tourism and young people because they are a determining part of the future of our region and the country. Manageritalia Veneto has been working for years, also with a memorandum of understanding with the Region, for the dissemination of managerial culture to young people, businesses and the local area. Only in this way can we really help the many companies and workers hit hard by the pandemic to restart and make the most of Milan Cortina 2026 “.

Michele Tamma, president of Ciset and professor of Business Economics at the Ca ‘Foscari University of Venice, presenting the road map, he added: “A research project of this scope aims to promote the strengthening of connections in the ‘transversal ecosystem’ made up of enterprises and institutions of tourism, culture, services and manufacturing. It asks all these actors for the willingness and commitment to participate to bring and share data and information in order to be able to create an in-depth knowledge base useful for their work. At the center is the human capital, there are young people and the skills necessary for the vast world of tourism in terms of training needs and professional development paths decisive for making a difference in terms of competitiveness and innovation, but also of social propulsion and sustainability “.

Also unveiled the road map 2022-2025 of the path, shared with local institutions, bodies and associations, to accompany, in strong synergy, organizations, actions and initiatives, and to grow tourism, a true driving sector of the regional economy, in a ‘optics of differentiation, competitiveness and innovation.

At the heart of the research and ongoing collaboration are four crucial themes such as Young people, training and work; Companies, Entrepreneurs, Managers, Employment; Professions, skills and mobility in tourism; Transversality and integration. Aspects that will be presented and shared at special public events starting next October.

During the meeting, a research by the Cgia of Mestre for Manageritalia and Ciset was presented on ‘Tourism: young people, businesses and work‘. In tourism, Veneto excels in Italy (71 million visitors in 2019, 16.3% of the total). The accommodation and catering sector alone is worth 6.5 billion (3rd place in Italy), and is equal to 10.2% of the value added at national level of the same sector, even higher than the weight of the entire Veneto economy (9.2 %) on the national added value.

At the end of 2021, there were 37,000 active companies (7.4% of the national total), with 189,000 employees (9.4% of the national total), and they are essentially stable compared to pre-Covid. Employment, on the other hand, shows a net decline: -12.3% which is equivalent to 26 thousand fewer employees than in the pre-Covid period. Employee hires in tourism services in 2021 are still far from pre-Covid levels (31,000 less than in 2019, a gap of 20.6%), but still represented 15.3% of total hires in Veneto and before the pandemic were the first sector for recruitment. Recruitments in tourism services in 2021 show a very significant incidence of qualified service professions (2 hires out of 3), a share more than 3 times higher than the total economic sectors (20.3%) and services only (27.3%) ), confirming the peculiarity of the concentration of qualified professions of services in tourism.

The recruitment data by area reflect the leading roles of the two provinces Venice and Verona, which together represent approximately 2/3 of the total. For Venice, a very clear distance is seen in 2021 compared to 2019 with almost 20 thousand fewer hires (-27%). The Belluno area shows an almost return to pre-Covid levels with hires above 10 thousand (-2.1% on 2019). At the population level, in Veneto, compared to 2014, there are almost 36 thousand fewer inhabitants (-0.7%), a figure that follows the national trend and that must make us reflect as it probably also hides a decrease in attractiveness in towards other territories.