For next summer the holiday homes are selling like hot cakes: the favorite destinations

When in doubt between going on vacation abroad or staying at home, Italians are increasingly choosing Italy for their summer. And more and more they prefer to spend it in a holiday home.

Since the pandemic started, the demand for holiday-homes showed a strong increase, confirming itself as the absolute preferred type of accommodation. It is the so-called “staycation”, which we have heard more about for at least two years, since the pandemic that has prevented many trips abroad actually began.

According to a recent study conducted by Bookiply, 88% of Italians, in fact, are looking for national destinations. Among the favorite destinations, Sardinia is always the favorite (14% of our compatriots choose it), followed by Sicily (13%), Tuscany (11%), Puglia (10%) and Trentino-Alto Adige ( 8%), the only mountain destination.

But if it is not a big surprise for Sardinia, it is for the other regions. Suffice it to say that, according to the study, searches for Sicily and Puglia more than doubled in February 2022 compared to January 2021. These two regions rank second and fourth respectively among the most popular Italian travel destinations for summer 2022. .

A real boom in bookings for next summer, in short, almost half of all holiday homes in Puglia and Sicily have already been booked. Interest in Sicily has also increased among foreign tourists, particularly among German and Dutch travelers. And this despite the fact that prices have increased, and not a little. In fact, it appears that compared to summer 2019, in 2022 the holiday homes in Sicily increased by 31.90% and in Puglia by 34%.

Interestingly, rising vacation rental prices don’t seem to discourage bookings. Travelers today are willing to spend more on their holidays: the average volume of bookings for a holiday home in Italy increased by 57% in 2021 compared to the same period in 2019. Specifically, in Puglia and Sicily, the average amount of bookings increased more than the national average, reaching a volume of bookings respectively 75% and 57% higher in 2021 than in 2019. Almost double in just two years.

Although, due to the international situation, bookings have dropped somewhat (-31% in the week from February 24, 2022 to March 2, 2022 compared to the previous week), many had already booked in advance.

But, as anticipated, even foreigners are starting to return to Italy and they too prefer to rent a holiday home or better a villa, perhaps with a swimming pool, tennis court and a whole range of high-level comforts. However, their favorite period seems to be the one preceding the classic Italian summer – which is most often concentrated in the month of August. In fact, foreigners opt for the months of May-June.

This is what is shown by the Emma Villas Observatory, which deals with short-term rentals of prestigious villas and estates. According to his study, bookings for May and June have grown exponentially compared to previous years, even in the pre-Covid period and 95% of the villas booked for these two months were taken by foreign tourists.

Above all thanks to the fact that the prices in that period are lower, but also that there is less crowding on the beaches and in the cities of art and that the climate is already mild. And then there is the question ofeasing of restrictions for tourists arriving in Italy. Most of the Germans, Dutch, Anglo-Saxons and Americans will come to Italy on holiday this year, but, with the borders open again, also Australians and Canadians.

For the month of May 2022, 346 reservations have already been made for prestigious Emma Villas residences, which equate to 416 booked weeks. And the trend is also growing in the following month, June, where there are 710 bookings equal to 906 weeks of vacation. The luxury villa bookings already received for 2022 – and the year has just begun – are increased by 275% compared to the same period last year, but also 80% more than in 2019, when there was still no restriction, no pandemic and no war.

The most popular region – with 263 weeks already booked for May and 558 in June – is Tuscany, followed by Umbria. In third place Marche, then Emilia-Romagna and, thanks to the climate that in those months is already summer, Sicily.

Also of note is the case of Abruzzo which, despite a limited number of properties, is already fully booked for the high season. Perhaps a little surprisingly, we also find Lombardy, which currently has more weeks booked than regions with a greater tourist vocation such as Liguria, Sardinia and Lazio.

A holiday home for the Italians in summer 2022

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