“Facilitating access to credit to overcome the crisis”

Rome, April 19 (Labitalia) – “The permanent parks sector is closely linked to tourism. The first emergency is to enable all companies in the sector to be able to return to invest. In our business model, in order to meet customer expectations, investments in innovation are a competitive lever of vital importance: without novelty a park stops, it loses its attractiveness “. Thus, in an interview with Adnkronos / Labitalia, Carlo Luciano Pareschi, new president of the Italian Permanent Parks Association.

“Up to 2019 – he explains – the sector was investing an average of 100 million euros per year against a ticket sales turnover of 450 million euros. The crisis has hit severely: all parks have lost an average of 75 million euros. / 80% in 2020 and 50% in 2021. The largest have international investment funds or consolidated financial realities behind them that can cope with the situation, but we must also think about smaller companies “.

“We must facilitate – he hopes – access to credit, taking advantage of the opportunities available, often unknown to entrepreneurs or too complex to seize without the support of a trade association. In Veneto, a region in which I work directly with Caribe Bay, we are already working with the support of the president Luca Zaia to allow permanent parks to access the rotating tenders of Veneto Sviluppo. This is a tool already widely used by Federalberghi that allows you to obtain subsidized and non-repayable loans for investments in innovation . The goal is to define a pilot agreement to be replicated as it is or with the appropriate adaptations in other regions. This is an important opportunity, dedicated only to members, which allows us to facilitate companies that believe in the association and stimulate new members “.

For president Pareschi, “The crucial issue in the permanent parks sector is linked to the lack of knowledge that institutions have of the sector and its specificities, with particular reference to the economic commitment required and the need for continuous investments, which also have a positive impact. on the related industries. At a national level we are often equated with other categories, such as traveling shows, which, although apparently similar to our realities, are based on totally different logics “.

“We must intensify – he says – the work begun during the last two years, focusing in particular on the impact of parks in the area: in addition to being powerful attractors of tourist flows, they generate an important economic impact, create jobs and, last but not least, contribute to social well-being with their offer of fun and entertainment “.

“In some regions – he remembers – we can already count on the active support of local institutions, which are aware of our value in the field: our efforts are now concentrated on considering the category on a national scale. association is one of the items on the agenda, on which we will work in the coming months. Unfortunately, at the moment energy costs are too fluctuating to act in this sense immediately, but there are other important items on which we can already work: marketing and insurance, for example. This is a very delicate moment and never before is it necessary to create a system, especially in a sector like ours, which does not have a long associational culture behind it “.

“In the study – he recalls – there are also interventions aimed at promoting greater participation of members in the association’s activities, also through digital tools”.

“We will digitize – he says – most of the associative activities also through the use of new work management platforms that will allow us to improve and simplify the participation of members in decision-making processes and stimulate the collaboration of all in the association’s projects”.

“The Italian Permanent Parks Association adhering to Confindustria – he underlines – represents a sector made up of about 230 companies in Italy including theme, water, wildlife and adventure parks. The sector employs about 25,000 employees and in 2019 invoiced 450 million euros at the level of ticket office only “.

“The related business – he underlines – is very important: the total value is 1 billion considering the commercial realities inside the parks (shops, restaurants, merchandising, etc.) and 2 billion with external ones, such as hotels and shopping centers, for a total of 60,000 employees “.